DIGITAL MARKETING SPECIALIST

Who We Are:

Arsenale is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded

and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.

Among its strategic partnerships, Arsenale collaborates with Orient Express in the development and management of exceptional hospitality experiences, combining timeless heritage, refined service, and contemporary luxury standards. Through this collaboration, the Group contributes to the revival and expansion of the iconic Orient Express brand within Italy’s luxury hospitality landscape.

What We Are Looking For:

Reporting to the Digital Marketing Coordinator, as a Digital Marketing Specialist you will be responsible for supporting the creation and optimization of SEA and social media campaigns, managing website and third-party platform content, and contributing to email marketing activities, copywriting, proofreading, and image library organization.

Additionally, you will monitor social media channels and competitors, collect data and support KPI reporting, assist in briefing for photo and video shoots, and provide operational and administrative support across all digital marketing activities.

Key Activities:

• Support in the creation and optimization of SEA and social media campaigns
• Uploading, updating, and quality control of website content
• Operational management of content on third-party platforms (Seven Rooms, TripAdvisor, Google, Yext)
• Support in the creation and updating of content for email marketing campaigns
• Copywriting and proofreading of digital content
• Monitoring social media channels and supporting the preparation of periodic reports
• Organization and management of the company image library
• Data collection and support in the preparation of digital KPI reports
• Support in preparing briefs for photo and video shoots
• Monitoring competitors’ digital activities
• Operational and administrative support for digital marketing activities

Qualifications:

• Degree in Marketing, Communication, Digital Media, or related fields
• Excellent knowledge of Italian and fluent English (French is a plus)
• Basic knowledge of digital marketing channels (SEA, Social Media, Email Marketing)
• Familiarity with CMS platforms (preferably WordPress)
• Familiarity with digital platforms such as OTAs, TripAdvisor, or similar
• Good command of Microsoft Office
• Knowledge of graphic tools (Canva, Adobe)
• Basic knowledge of analytics tools (Google Analytics, Meta Business Suite)
• Interest in photography, video, and visual content
• Attention to detail, strong organizational skills, and ability to work in a team

What We Offer:

• Annual gross salary ranging from €28.000 to €33.000;
• Meal vouchers;
• Supplementary health insurance;
• A culture that values diversity, equity, and inclusion.

Our company is committed to diversity and inclusion. We encourage applications from all qualified individuals, regardless of gender, age, nationality, or background. By applying, you consent to the processing of your personal data in accordance with GDPR (EU Regulation 2016/679) and applicable national laws