BRAND MARKETING MANAGER

Arsenale Group is a multi-brand Group capable of providing a comprehensive service to the largest and most renowned luxury global market operators who wish to expand in Italy. Founded and supported by internationally renowned entrepreneurs and investors, Arsenale aims at creating the leading luxury hospitality group in Italy. To pursue that ambition, the Group launched an impressive investments plan to boost tourism and made-in-Italy through the acquisition, re-development and enhancement of iconic hotels and hospitality solutions in the most beautiful locations of the country.

Who We’re Looking For

Reporting directly to the CMO, as a Brand Manager, you will be responsible for developing and executing strategies to enhance the brand image of Arsenale and its luxury products/services and drive customer engagement. You will work closely with cross-functional teams to ensure brand consistency, effectiveness across all channels, and alignment with company values. The ideal candidate will have a passion for luxury hospitality, strong marketing skills, and a keen eye for detail. This role requires a deep understanding of the luxury market, consumer behaviours, and trends.

Key Responsibilities

• Brand Strategy: Develop and implement comprehensive brand strategies aligned with business objectives and target audiences.
• Marketing & Communication: Lead integrated campaigns across digital, print, social, and events, ensuring brand consistency and quality.
• Partnerships: Build and manage collaborations with luxury brands and influencers to enhance visibility and brand equity.
• Visual Identity: Oversee brand and visual identity across all touchpoints, maintaining high design and creative standards.
• Performance Analysis: Monitor KPIs, analyze market data, and provide insights to optimize brand initiatives.
• Collaboration: Coordinate brand teams and work cross-functionally to align marketing, product, and operational goals.

Requirements

• Bachelor’s degree in marketing or a related field. Master’s degree preferred.
• Proven experience (5+ years) in brand management, preferably within major agencies that manage international and/or luxury hospitality brands, is a plus.
• Deep understanding of luxury consumer behaviour, market dynamics, and trends.
• Strong understanding of marketing principles, strategies, and tactics.
• Proficiency in relevant software tools and platforms, including Adobe Creative Suite, and social media management tools.

Skills we are looking for

• Excellent communication, presentation, and interpersonal skills.
• Excellent aptitude for relationships: the ability to communicate adequately with heterogeneous professionals – in terms of training, culture, and language.
• Ability to collaborate effectively with cross-functional teams.

• Ability to multitask, prioritise, and meet deadlines in a fast-paced environment.
• Creative mindset with a keen eye for design and aesthetics.
• Flexibility to adapt to changes.
• Proficiency in both English and Italian.

Our company is committed to diversity and inclusion. We encourage applications from all qualified individuals, regardless of gender, age, nationality, or background. By applying, you consent to the processing of your personal data in accordance with GDPR (EU Regulation 2016/679) and applicable national laws.